The Salon Social Media Manager Guide is a step-by-step digital handbook designed to help social media managers, content creators, UGC creators, freelancers, and beauty professionals confidently manage social media for salons and beauty service-based businesses — with a clear focus on driving real bookings, not just likes.
Created by me (@nastia_ugc), a UGC creator and social media manager with hands-on experience working behind the scenes of beauty brands, this guide breaks down exactly how to go from finding salon clients to building strategies, creating high-converting content, running local ads, and scaling your SMM services.
Unlike generic social media courses, this guide is specifically built for the beauty industry — including hair salons, nail studios, PMU artists, lash & brow bars, skincare clinics, medical aesthetics, and wellness businesses.
What You’ll Learn Inside
✔ What a salon social media manager actually does
✔ How to find and pitch salon clients step-by-step
✔ How to build your personal brand as an SMM to attract beauty clients
✔ Professional onboarding systems, contracts & GDPR basics
✔ Research & strategy frameworks that turn content into bookings
✔ Monthly content planning & posting calendars
✔ Proven content ideas for beauty service-based businesses
✔ How to schedule shoots, film efficiently & repurpose content
✔ Editing workflows for Reels, TikToks & before/afters
✔ Posting, scheduling & hashtag strategies
✔ Community management, DMs & Google reviews
✔ Local paid ads for salons (Instagram & Facebook)
✔ Reporting, optimisation & client retention
✔ Pricing examples for salon social media management services
✔ Tools, resources & a final checklist to manage clients like a pro
You’ll also get copy-and-paste templates, including:
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Client onboarding questionnaires
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Shot lists
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Monthly content calendars
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Caption frameworks
Who This Guide Is For
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Social Media Managers working with beauty brands
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UGC creators transitioning into paid social media management
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Freelancers who want to niche down into salons
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Salon owners who want to manage their own social media professionally
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Marketing students & beginners in SMM
Whether you’re landing your first salon client or want to upgrade your systems and pricing, this guide gives you the structure, clarity, and confidence to manage beauty accounts like a professional.
Why This Guide Is Different
This isn’t about “posting pretty pictures.”
It’s about turning beauty services into content that attracts, educates, and converts followers into paying clients — while positioning you as a high-value salon social media manager.